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Websites for Doctors

Why doctors need a website in general?
In this day and age, people no longer use the yellow pages to search for a business, but they use Google. And not only that, they also take Google's recommendation into serious consideration. Let us do a small experiment, let us search for doctors near Swargate, Pune on Google, and let's see what we'll get:

The above is what the person gets when s/he searches for "Doctors near Swargate, Pune" on Google. Nowadays, Google lists the businesses that have enlisted with them through Google places before returning the actual search results.

This is actually,
  • Good for the doctors who are registered with Google places
  • Great for those who are registered with Google places and have websites
  • Bad for doctors who only have websites but have not registered their business with Google places
  • Really bad for those doctors who neither have a website nor have registered their business in Google places.

Now let's examine the above listing further, you can easily see that except the first doctor, remaining all doctors have as their website address (which is not the case, of course, but Google automatically sets their website to their link on Google maps if they don't have a website). Now guess which doctor the patients will choose? Will they choose one without a website that they know nothing about, or will they choose a doctor who has a website and whom professional information is public through that website?

Now this reason, and this reason alone, is enough to justify why each and every doctor/clinic should have a website (and should list his business with Google places).

Now what is the typical structure of a doctor's website?

A doctors' website has a pretty simple structure, and it consists of the following pages:

Websites for Doctors
  • Homepage: The page that (usually) visitors see first when they visit the doctor's website. This page contains a brief information about the doctor and his area of expertise. This page typically includes a photo of the doctor.
  • Meet the Doctor: This page contains detailed information about the doctor: his/her educational background, his certificates, and his professional associations.
  • Meet the Staff: Doctors don't usually operate alone, they have a staff behind them. This page lists the staff, mainly nurses and receptionists. The staff may also include other junior doctors serving with the main doctor in his clinic.
  • Clinic Hours: This page lists the business hours of the clinic. Most clinics are open from 8 AM to 3 PM on regular days, from 9 AM to 12 PM on Saturdays, and they close on Sundays. Ideally, this page will list the non-working holidays (for example, Christmas) so that patients will know that the doctor is closed during these days.
  • How to pay: This page will list all the payment methods that the doctor accepts, such as cash, cheque, Visa, Mastercard, etc…
  • Directions/Contact Us: This page contains the full address of the clinic, and it may include a map (such as a Google map). The page also lists the clinic's coordinates such as the phone number, fax number, email, etc… Additionally, this page usually includes a form that patients can fill in to contact the doctor directly.

A doctor's website may also include other pages that consist of authority articles written by the doctor on topics concerning his profession.